How to Write Sales Copy That Converts: Complete Framework

Master Headline Formulas: Your headline determines if 80% of people read further. Use proven formulas: 'How to [Desired Outcome] Without [Common Objection]' or '[Number] Ways to [Solve Problem] in [Timeframe]'. Example: 'How to Build 6-Figure Income Without Quitting Your Job' or '7 Ways to Lose 20 Pounds in 90 Days'. Headlines must promise specific benefit and address reader's main concern. Test 5-10 headlines before finalizing - small changes create massive conversion differences.

Use The AIDA Framework: Attention (headline), Interest (problem agitation), Desire (solution presentation), Action (clear CTA). Start with attention-grabbing headline. Agitate their problem by describing pain points in detail. Present your product as solution showing transformation from pain to pleasure. End with clear, specific CTA telling them exactly what to do next. This framework works for landing pages, VSLs, and email sequences.

Write To One Person: Conversion copy speaks directly to one ideal customer, not 'everyone'. Use 'you' language throughout. Describe their specific situation, problems, and desires. Avoid corporate jargon and feature-dumping. People buy based on emotion, justify with logic. Lead with emotional benefits (feel confident, reduce stress, gain freedom) then support with logical proof (stats, testimonials, guarantees). Features tell, benefits sell.

Perfect Your CTA: Your call-to-action must be specific, urgent, and low-risk. Bad: 'Submit'. Good: 'Get Instant Access to [Specific Benefit]'. Add urgency with deadlines or scarcity. Reduce risk with guarantees. Place CTA multiple times throughout longer copy. Make button stand out visually. Test different CTA copy - changing 'Buy Now' to 'Start My Transformation' can double conversions. Join copywriting communities to see what CTAs are winning in your niche.